Arts & Culture Ecosystem : Branding

1stACT Silicon Valley is in the initial stages of developing a region-wide message platform. This document will define who we are and how we talk about ourselves. It is the process of feeling comfortable in our own skin.

The platform will be a shared language that is anchored in who we are, informed by our research and congruent with who we want to be. The document will have tailored messages for a number of target audiences that appeal to those specific values and identifies a case for investment.

Please check back in May, 2009 to view the message platform and strategic audience messages.

For more information, please contact Joshua Russell at jrussell@1stact.org.