Strategic Focus: Cultural Stewardship

Cultural Stewardship employs innovative models and technology tools to strengthen the arts and cultural ecosystem in Silicon Valley, and in turn, increases capacity to deliver cultural and social offerings. Our diverse mix of cultural organizations and events represents the region’s unique demographic, identity and entrepreneurial spirit. 1stACT is focusing on 21st century models that incorporate collaborative leadership, digital culture, participatory and intercultural offerings, enabling technology, and innovative funding and business solutions. Our goals are to:

• Increase participation and engagement in social offerings among Silicon Valley residents and workers

• Create sustainable mobile and web platforms, leveraging social media and emerging technologies, that attract new audiences and enhance the community experience before, after, and during cultural and social events

• Execute a regional marketing campaign, with a strong focus on downtown San Jose

These goals will be accomplished through: 1) developing and launching LiveSV.org and related mobile applications; 2) implementing a region-wide “Discover” marketing campaign adopted by the arts and culture community; and 3) embedding LiveSV and the ongoing campaign in Arts Council Silicon Valley. Other cultural stewardship efforts in motion, but not included in this grant request, are the Creative Center for the Arts, the Multicultural Arts Leadership Initiative (MALI) and genARTS (emerging leaders in the arts network).

If you have any questions or would like more information, please direct your inquiry to Joshua Russell, Director of Communications and Emerging Initiatives at jrussell@1stact.org